In the club and promotion scene we are usually faced with this dilemma of dancers not buying alcohol and venue owners then blaming promoters for drawing in the wrong crowds. Because dancers only drink water and alcohol sales drop, therefore the false inference is that Dancers don’t drink alcohol thus not promoting the drinking culture of the clubs to keep them open as a venue.
First of all there is a bad assumption which equates to treating your patrons like thieves stealing the precious space while not paying for the alcohol to keep the business profitable. The truth is the business should not run with the primary purpose of being alcohol. Dance promoters usually have the hard job of securing a dance night from club owners, club owners have to pay rent and mortgages, and filter the money up to their non dancing non drinking elite masters in the banking system so they can continue their ponzi gambling.
First of all venue owners give dancers the worst night of the week for business, These venues are usually run as bistros with hardly any patrons during the day except for lunch breaks for office workers. The worst day for retail and service businesses are usually a mondays and tuesdays. Office workers are usually stressed out from a hard days work, need to leave early so the can sleep and get ready for work. and are usually recovering for tuesday’s busy schedule to conserve energy by the time for the hump day wednesday.
Retail businesses usually do well on thursdays because all the pensioners get their money. Friday’s the office workers can smell their weekend and begin to party and wind down half way after noon. Ready to begin their weekend on a friday or Saturday night.
Now Bistros and clubs give dance organizers the worst business days to help boost business on their off nights. Not to mention the price of fermented sugar water is expensive for what it really is, Just remember that the equlibrium price is high to cover the venue rent, staff and investors mortgages and gambling debts, and whatever else they racked up by borrowing money and servicing interest payments to own alot of things.
No another trend we are seeing is the healthy lifestyle living, which involves looking good, keeping fit, doing yoga and ehem, Avoiding alcoholic drinks, especially when there is no excuse to drink during a weekday. The heightened responsibility of people to being employed in jobs rewards superficial behaviours such as looking good, keeping fit, being responsible. Is it now unreasonable to expect a whole businesses profit margin to be supported by the small percentage of drinkers to keep a venue afloat. I believe this is highly unreasonable and a cover charge for a venue is required. But if people were given a choice between two same services, one for free and the other for a cover charge. Guess where all the customers flock. An example is one bar that charges nothing for entry but has reached the critical mass of drinkers to support the scene, vs a venue taking cover charge and having no drinkers fully dedicated to dancers.
You can have one arrangement or the other, but if you charge a cover charge and sell drinks, you are expected to provide good entertainment.
A venue that has critical mass of drinkers and still has a cover charge is a successful venue. A venue that charges covercharge and has no critical mass of patrons is unsucessful and must provide a service to the dancers. A venue that has no cover charge and has many dancers is a great venue. There is only two venues in sydney that have the right balance, Establishment attracts both drinkers and dancers the other is cruise bar.
For a venue to be more successful they must derive their income based on other means besides alcohol, Whether that be covercharge or food or music, that has to be an option. Alcohol will always have limitations in keeping venues open since people are very health aware as they are surrounded with family members with lifestyle diseases.
So what is a successful venue? A successful venue must sell the music and dancing. The alcohol price is moderate at equilbrium level. eg. lets say $10 per drink is too high, and $4 is too low and attracts the wrong type of patrons that cause fights. then the equilibrium price should be $6-8, The price of low class drinks should be raised eg. beer or bourbon with coke, and high class cocktails lowered to prevent fights. Because when fights break out in a venue, dancers do not want to go there. High class lighting prevents fights too as well as good security. angry music also causes people to fight, chill out music prevents fights. Venues who choose to do pop music and hip hop are usually met with more fights than chill out ambient house music, people are usually more inclined to drink more during the chill out period too. There is a time for dancing and a time for drinking. The DJ is very important in this early during the night it must be important to cue the ambient music to chillax the crowd before 10pm, around 10pm give and take 30 mins should be the time to cue more active music, from about 12 to 2 should be moderate winding down music.